BIG DATA
MAKING
CONNECTIONS
DELIVERING
INSIGHTS
OUR
SERVICES
At Retail Data Monitoring, each client is unique. Which is why we create strategies tailored to the needs of each company. Reach out and we’ll help you get your brand exactly where it needs to be — ahead of the rest.
WHO
WE ARE
WE ARE EXPERTS IN MARKET EXECUTION ANALYSIS
Instead of examining market share, RDM analyses 'Shelf Share', i.e. the presence of goods and brands in the market, and reflects the market shelf-offer.
Considering the constant shortening of the product shelf life and life cycle, and rapidly changing consumer preferences, there is a need for a fast information system to aid manufacturers and retailers in evaluation and analysis of market trends, pricing, product life cycles etc.
Market Execution Analysis fulfils this need in that it presents a reflection of the market shelf offer as seen through the eyes of the consumer.
FACTS
18,000
MONTHLY
SURVEYS
100%
NATIONAL
COVERAGE
2 Million
MONTHLY MEASURES READ
2,400
IKA LOCATIONS
WEEKLY
100%
DIGITAL
DATA COLLECTION
4,800
TT LOCATIONS
MONTHLY