Field Labor
Optimization
Pinpoint gaps in retail execution down to the store-level. We can tell you where to focus limited field resources to maximize their value.
Data Driven
Selling
See your products in-store from the shoppers
perspective in near real-time. Elevate conversations with your retail partners and sell against real opportunities.
Trade
Optimization
Understand the "why" behind the performance of your in-store promotions. Continually optimize your promotional programs and get more out of every trade dollar.
Retail Data Monitoring are experts in market execution Analysis
Instead of examining market share, RDM analyses 'Shelf Share', i.e. the presence of goods and brands in the market, and reflects the market shelf-offer.
Considering the constant shortening of the product shelf life and life cycle, and rapidly changing consumer preferences, there is a need for a fast information system to aid manufacturers and retailers in evaluation and analysis of market trends, pricing, product life cycles etc.
Market Execution Analysis fulfils this need in that it presents a reflection of the market shelf offer as seen through the eyes of the consumer.
“In God we trust. All others must bring data.”
W. Edwards Deming
10 YEARS
since 2008
7 YEARS
since 2011
6 YEARS
since 2012
4 YEARS
since 2014
4 YEARS
since 2014
2 YEARS
since 2016
2 YEARS
since 2016
2 YEARS
since 2016
2 YEARS
since 2016
2 YEARS
since 2016
2 YEARS
since 2016
2 YEARS
since 2017
Services
Market execution
Assess in-store execution of own and competitors products. Market Execution Analysis presents a reflection of the market shelf offer as seen through the eyes of the consumer.
Online Price and Presence
Price monitoring automates the process of checking the prices of products that you sell (or products similar to what you sell).
Mystery Shopper
Monitor in-store conditions and shopper experience, from quality of service and compliance to standards, to specific information about products and services
Leaflet Monitoring
Creates a database gathering all leaflet inserts from a category in a friendly format.
Fixed assets inventory
Assess client fixed assets (like coolers) inventory
TMS (Time & Motion Study)
A time and motion study (or time-motion study) is a business efficiency technique combining the Time Study work of Frederick Winslow Taylor with the Motion Study work of Frank and Lilian Gilbreth. It is a major part of scientific management (Taylorism).
ON-SHELF
Product Present
Product Shelf Faces
Shelf Tag Present
Promotion Present
Promotion Price
Everyday Price
Photo
over
200,000,000
indicators
read over the last 5 years
OFF-SHELF
Display Promo Present
Location
Type of Display
Points of Disruption
POS Material
Display Assortment
Photo
+14,000
Monthly surveys
+1,800
IKA locations
weekly
+4,500
TT locations
monthly
99.5%
quality of service
100%
national coverage
Retail Data Monitoring
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